woman shrugging

This emoji has evolved into a communication tool reflecting the confident and free-spirited attitude of modern women. Particularly in feminist discourse, it's sometimes used to mean "I don't care" or "I'll do what I want."

On social media, this emoji is often used to express "Girl Boss" culture or the confident attitude of modern women. It's also frequently used to depict the confident gestures of K-pop idols and has become a popular form of expression among global fans.