Japanese “discount” button

This emoji has become an important marketing tool in modern retail. It's used to represent various promotions such as seasonal sales, clearance sales, and member discounts. It's particularly effective in online shopping malls for indicating discount categories or special offer sections.

Recently, with the development of the sharing economy and subscription economy, the meaning of this emoji has expanded. It's now used as a broader concept symbolizing cost savings or economic benefits. It's frequently used in social media marketing or mobile commerce when sharing discount information, and it has become a particularly popular form of expression among young consumers.